You’ve got an awesome product and incredible people who made it a reality—you’re finally ready to celebrate your accomplishment with a launch party. But if you’re not sure how to plan an unforgettable event that will not only get everyone excited about your product but also be the most fun anyone’s ever had at a launch party, read on!
While a party in the break room is always nice, your launch deserves better. So kick things up a notch and get out of the office. Depending on how many people you are inviting, you could use a party room in a local restaurant, a hotel or even a local club that has space. A picturesque park with a gazebo or a waterfront venue are also really cool ideas. It doesn’t have to cost a fortune; it just be big enough to fit everyone and offer a setting that’s practical and festive.
Once you’ve found the perfect venue, it’s time to decide who’s going to be on your who’s who list. After your fabulous employees and their families, do you want to invite members of the local press? Are you thinking about including some of your clients that have believed in you all along? Sit down, think it through and make a guest list.
Are you going to launch your product and your party on your website, social media or will this be an exclusive, invite-only party? If you don’t want uninvited guests, it’s best not to post any of the party details on your social media pages until after the party.
Your launch party food and drink should not only be festive, it should reflect your company’s personality. You could serve anything from fun-boxed sandwiches and wraps, tapas and sushi rolls to buckets of chicken tenders or oysters. The key with catering is to make it easy and neat to eat. Don’t forget the beverages—whether you want to splurge and have an open bar complete with bartender or a simple set up of beer, wine and champagne, think about how many people you’ll be serving, their age and also the time of day your launch party is going to take place.
Of course, don’t forget the dessert! Make it an event to remember with our Ultimate Ice Cream Party options. Your guests will devour their delicious Cold Stone Creamery delights that we will prepare right in front of them. We will even bring our signature cold stone and a variety of “mix-ins” to make it an authentic experience. We also offer other ice cream catering options so be sure to check them out to see what will work best for your launch party.
No launch party is complete without some sort of party gift. Yours should be branded with your logo or company colors and can be anything that relates to your product or just something fun like squirt guns, sunglasses, caps, quirky thumb drives, t-shirts, bobble-heads, or umbrellas. You don’t have to spend a lot as you can buy in bulk, but the gift should make a lasting impression and be a constant reminder of the product and of course, the party!
Celebrating the launch of your new product should be nothing short of epic. And if you follow these tips, you’ll be well on your way to hosting the launch party to end all launch parties. Don’t forget to include the Ultimate Ice Cream Party, the dessert that’s sure to please everyone.