Are you wondering what a creamery has to do with attracting commercial property tenants? It’s because we are big supporters of South Florida’s business and entrepreneurial communities. We always want what’s best for you. While what’s best is sometimes ice cream, other times it’s ensuring that you have the information you need to be successful.
As a commercial property manager, tenants are at the heart of your business. But find tenants isn’t always easy no matter how gorgeous, spacious or enviable your property is. That’s why it’s so important to attract the right kind of tenants to your property—and keep them coming back year after year and lease after lease.
Determine what type of tenants you’re looking for and figure out how to market your property to them. The tenants you attract through a newspaper will be different from those you find you through digital promotions and content marketing.
Picture your ideal tenant. What qualities do they have? How do they behave? Where do they work? What are they most likely to read? Market research will be able to help you answer these questions and figure out where they prefer to look for properties, which is where you’ll want to focus your efforts.
Setting a plan for reaching your ideal tenants will make the process a lot less stressful. Instead of wondering what’s working, you’ll know what works and can invest your budget (no matter what size) into the streams you know will produce your preferred tenants.
Move-in ready properties are attractive to tenants because there is less work to do once they have leased the space. Know what your tenants are looking for and provide as much as your budget allows. Natural light for employees, new or well-functioning equipment and well-kempt exteriors that they will be proud to show their clients all top the list.
Eco-friendly and green practices aren’t the future anymore. If you haven’t already made your property more efficient with amenities like smart lighting systems, HVAC systems that improve indoor air quality and involved your tenants in eco-friendly initiatives like recycling, now is the time to do it. Not only will it lower your costs in the long run, it will also keep clients happy, healthy and paying.
We said it once and we’ll say it again: figure out what your ideal clients would want and provide it. Build a fitness center or cafeteria into the property. Provide security as part of fixed monthly costs. There are so many ways to add value that are lower cost to you and higher value to your tenants.
Henry Ford definitely knows a thing or two about business. And when it comes to attracting commercial property tenants, it’s all about determining what they want and need (through market research) and figuring out how you can give it to them at the lowest possible cost (without sacrificing quality, of course!)
If you decide to host an event to show off your property or you want to show your appreciation for your best tenants, Cold Stone can be there to cater the event. Nothing says thank you like The Ultimate Ice Cream Experience. Contact us today to discover our different packages.